Anthroposophy
Anthroposophy is a philosophy that speaks to the fundamental questions of humanity. Founded by the philosopher Rudolf Steiner in 1912, anthroposophy has been applied to medicine, education, architecture and design.
Steiner envisioned "organic design" in line with the natural principles, design that would "actively draw into space and shape the activities of higher worlds".
The essence of anthroposophical design was The Goetheanum - a building designed by Steiner himself. The result was rather radical: a vast domed roof, thick stained glass windows and wooden carvings, and - most shocking of all - no sharp angles.
Naturalistic Philosophy
Naturalistic philosophy has evolved from the meditative introspection and observation of natural phenomena by Chinese sages.
Although brought to general public by Lao Zi in the 6th century BC, the principles of naturalistic philosophy simply spoke to ancient understandings of the natural worlds represented within many philosophies from East and West including that of Rudolf Steiner.
At the heart of naturalistic philosophy is the belief that the etheric energy of the Universe should be allowed to flow harmoniously between the extremens of Yin and Yang. The absence of "sharp angles" in naturalistic design mirrors this natural flow. The sages found that such a harmonious flow is supportive and nourishing for our attention and concentration.
Our Vision
Abiding by the Nature we are not trying to re-invent the creation.
At the peak of industrial civilisation humanity strives for independence and self-establishment building concrete jungles, whilst we are following the Natural flow in our lifestyle, work and design.
Our websites are easy to use, feature-packed yet have their own face and the eye of the user is rested on them. We want them to be an abode of harmony in modern virtual world.
